Our Brand Story

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In 60 short years, we have outstripped what our competitors have taken 200+ years to achieve.

Since our inception, we have consistently sought out and addressed complex challenges with tenacious curiosity and open-minded thinking. We are a University known for challenging conventions and as we look towards 2030, our brand must reflect this.

Why do we need to evolve our brand?

Brand Evolution Project

Evolving our brand is a key part of achieving our ambitious goals set out for 2030, serving as our platform for future success, clearly reflecting who we are and what we stand for.

It will unite us and provide a consistent identity across all platforms, helping to build an ever-stronger reputation and global presence.

It’s a chance for collaboration. We consulted over 5000 stakeholders to ensure our new brand is authentic. These opinions have shaped and informed our strategic brand framework.

A brand rooted in unconventionalism.

Our strategic brand framework is built on our Brand Purpose, Brand Values & Behaviours and Marketing Themes, all of which collectively shape our Brand Proposition.

Three banners on side of building with word 'Beyond'
A person wearing a white t-shirt and green trousers sits on a stool while holding a yellow University of Warwick-branded canvas bag over their shoulder.
A large billboard poster at a railway station displays a photo of an insect and the text "Chitin, a new word to remember"
A very large rectangular billboard on a grey wall displays the words "Beyond fuels innovation" and the University of Warwick logo.
A green University of Warwick lanyard holder alongside an example of a staff member ID card.
A black smartphone is propped against a stone wall and displays a lock screen image of an underwater cave diver and the text "Beyond fuels innovation"
A yellow poster on the back of a bus stop displays an image of a white gloved hand holding a petri dish and the text "Superbugs. Superswatted."

Brand Purpose

Pointing the way ahead, so that together, we can make a better world.

 

Brand Values & Behaviours

  • Going forward and further
  • Thinking freely
  • Thriving on difference
  • Creating connections
  • Sharing opportunities

Marketing Themes

  • Active Innovation
  • Global Mindset
  • People Powered

Beyond is our mantra

It’s a symbol of the makeup of our University that embodies our unique attitude and thinking. It defines what University of Warwick stands for and for what, we as an institution, contribute to the world.


Beyond shapes every touchpoint of our brand, including our brand positioning and our distinct brand voice.

Our Positioning Statement

Our brand positioning statement is our guiding philosophy that defines what University of Warwick stands for and what we as an institution want to contribute to the world.


True innovation – discovery-driven, era-defining innovation – is buried many layers deep. It demands examination that transcends borders and hierarchies. It experiments, it questions, it rails against conformity of thought to make the future better than the past. It is the University of Warwick. A united force with a culture of determined individuality. A connected ecosystem with an expectation to challenge convention. A collision of the aspirational and unexpected. Here, remarkable innovation emerges from the minds of spirited thinkers who go further, who push boundaries, who are empowered to reject norms and limits in pursuit of deeper truths and greater impact.